Nicolas Feuillatte: “We sacrificed in the short term”
09 June, 2016
Speaking ahead of its new marketing campaign, Enchanting life, Olivier Legrand has told Drinks International the world's third largest champagne brand sacrificed sales in the short term to protect its future.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
